Case Study: Fortune 500 IT Services Company achieves timely, relevant sales triggers and improved SDR prospect engagement with Contify

How Contify’s Market Intelligence platform helped SDRs of a Fortune 500 IT firm better engage with prospects through timely sales triggers

Fortune 500 IT Services Company, with 63 SDRs and account executives covering 650 US healthcare accounts, struggled to shorten deal cycles because noisy, manual monitoring (e.g., Google Alerts) failed to deliver timely, relevant account signals. They engaged Contify and its Market Intelligence platform to provide curated, account-level and contact-level intelligence to support personalized prospecting.

Contify configured its Market Intelligence platform to track accounts and decision‑makers, surface 12+ sales triggers (leadership changes, product launches, event participation, etc.), monitor relevant social handles, send daily email alerts and integrate intelligence into Salesforce via an SFDC app; its algorithms filtered out over 80% of junk content. The solution enabled regular, contextual outreach, surfaced hard-to-find company signals and — per the client survey — 90% of SDRs and AEs found the sales triggers relevant to their opportunities.