Case Study: Leading Consulting and Market Research Company achieves 74% increase in intelligence newsletter engagement with Contify

How Contify’s Competitive Intelligence Solution Enables A Leading Market Research Firm To Improve Newsletter Engagement By 74%

Leading Consulting and Market Research Company, an Illinois‑based global leader in sales and marketing consulting and research, faced falling engagement on its customized intelligence newsletters and lacked granular analytics to understand subscriber preferences. To address this, they adopted Contify’s competitive intelligence solution / Market Intelligence platform with advanced newsletter analytics to identify the disconnect between the intelligence they sent and what subscribers actually read.

Using Contify’s platform — including smart topic tagging, in‑newsletter smart feedback and a proprietary user engagement score — the team analyzed subscriber behavior at a granular level, redesigned newsletters (sub‑topics and monthly company lists) and tailored content by industry, topic and company. With Contify’s analytics-driven changes, newsletter clicks rose 74% over six months, demonstrating improved relevance and measurable engagement lift.