Case Study: Semiconductor Manufacturer achieves 25% larger sales pipeline and 50% reduction in account churn with Contify

How a Semiconductor Manufacturer Leverages Account Intelligence to Drive Pipeline

Semiconductor Manufacturer Company, a Texas‑based maker of testing and measurement semiconductor components, faced an impractical, labor‑intensive manual research process to track updates for ~120 key accounts across multiple geographies and languages. The firm needed an automated, centralized account intelligence capability—covering daily alerts, noise‑free signals, executive and market updates, and bi‑monthly trend reports—which led them to engage Contify and its AI‑enabled market intelligence / Account Intelligence platform.

Contify deployed a customized Account Intelligence solution—configuring dedicated newsfeeds, SmartTranslate sourcing, signal tagging, dashboards, daily email alerts, and bi‑monthly trend reports—creating a single repository for account and market insights. As a result, Contify helped the company reduce reaction times from seven to five business days (~30% faster), cut account churn by half (from 20% to 10%), and grow the sales pipeline by 25%, while freeing analysts’ time for deeper research.