Case Study: a leading sanitation products company reduces account churn and grows pipeline with Contify's competitive intelligence platform

How a Sanitation Products Company Weathered the Pandemic by Leveraging Contify’s AI-enabled Market Intelligence Platform to Drive Strategy

Contify worked with a leading sanitation products company, a Texas-based semiconductor and electronics manufacturer with more than 2,000 employees, that needed a better way to track key accounts, competitors, suppliers, and market changes during the COVID period. The company had been relying on manual research and alerts, which was slow, labor-intensive, and prone to errors, while its account managers needed timely, relevant intelligence across multiple geographies and languages.

Contify implemented a customized account intelligence solution using its AI-enabled market and competitive intelligence platform, with automated newsfeeds, alerts, dashboards, SmartTranslate, and a centralized repository for tracking account, market, and executive updates. The solution helped the company reduce account churn from 20% to 10%, increase its sales pipeline by 25%, and cut reaction time by about 30%, from seven business days to five, while also saving analyst time on manual research.