Case Study: Sanitation Products Company achieves centralized AI-driven market intelligence and 200+ analyst hours saved with Contify

How a Sanitation Products Company Weathered the Pandemic by Leveraging Contify’s AI-enabled Market Intelligence Platform to Drive Strategy

Sanitation Products Company, a century-old U.S. hygiene and sanitation supplier with over $1B in revenue and 30k employees, faced acute uncertainty during the COVID-19 pandemic: production constraints, a sudden surge in demand for disinfectants, and no centralized way to track competitors, suppliers, and clients. Analysts relied on fragmented Google Alerts and manual curation to inform 2,000+ stakeholders, creating noisy duplicate alerts and information overload. To solve this, the company turned to Contify’s AI-enabled market intelligence platform.

Contify configured a customized platform with a tailored taxonomy, smart filters, four topical “Views,” automated de-duplication and tagging, and consolidated 150+ sector publications alongside Contify’s 200,000+ sources, delivering personalized weekly newsletters to ~2,000 users. The solution created a single source of truth, enabled real-time collaboration and newsletter analytics, saved 200+ analyst hours per month, and produced measurable impact—20% accelerated sales growth and 30% improved collaboration—while improving client engagement and strategic decision-making. Contify’s platform therefore delivered timely, noise-free intelligence across the organization.