Case Study: Leading SaaS company for product marketers achieves scalable, cost-efficient competitor intelligence from 2,000+ websites with Contify's News Feed APIs

How a SaaS company powers its offering for product marketers using Contify’s News Feed APIs

Leading SaaS company, which builds software for product marketers to track competitor positioning and collateral, struggled to scale and maintain web scrapers for company websites as it added hundreds of companies and as sites frequently changed. They engaged Contify to explore if Contify’s News Feed APIs could reliably aggregate website copy, blogs, press releases, whitepapers and other marketing content at scale.

Contify implemented and extended its scraping framework, built custom scrapers where needed, continuously monitored scraper health, and used machine learning plus human analysts to identify new pages and apply contextual tagging. As a result, Contify enabled the customer to deliver company website intelligence at scale, cut the cost and effort of building/maintaining scraping infrastructure, and now supports intelligence from 2000+ websites and counting, with new sites added daily.