Case Study: Leading Professional Services Company boosts sales pipeline 1.2x and cuts response time 30% with Contify

How a Professional Services Firm Leverages Account Intelligence for Sales Growth

Leading Professional Services Company, a US‑based B2B consulting firm with 7,000+ employees operating across 30 countries, faced a labor‑intensive, error‑prone process for tracking strategic developments in key accounts. The firm needed a technology‑driven account intelligence solution to automatically monitor news, aggregate noise‑free strategic updates, centralize archival data, and scale monitoring across industry teams — needs it addressed by engaging Contify’s AI‑enabled account intelligence (enterprise market intelligence) platform.

Contify configured a bespoke implementation of its platform — tagging and categorizing signals to the firm’s taxonomy, filtering noise with machine learning, creating industry-specific newsfeeds and dashboards, and iterating via analyst feedback — to deliver timely, actionable account signals. The engagement produced measurable impact: a 1.2x increase in sales pipeline size, a ~30% reduction in response turnaround (from seven to five business days), and 12+ analyst hours saved per week, with the centralized Contify solution now being rolled out to additional teams.