Case Study: Leading Pharmaceutical Company achieves personalized daily rare-disease and competitive intelligence newsletters with Contify

How a Pharma Company Leverages Competitive Intelligence Solution to Create Custom Intelligence Newsletters

Leading Pharmaceutical Company, a US-based drug developer focused on rare diseases, faced limited information coverage and poor support from its incumbent research vendor while needing daily, function-specific intelligence (patents for legal, literature for R&D, competitor news for CI, strategic updates for leadership) drawn from an exhaustive set of sources (scientific journals, patient societies, clinical trials, regulators, patents, conferences, competitor materials). The company selected Contify’s market and competitive intelligence platform to deliver comprehensive, timely intelligence and 24/7 support.

Contify built an expanded source list, configured a custom taxonomy and personalized views, added niche and premium feeds, and used its Newsletter Manager plus human curation and QA to deliver branded, daily newsletters tailored to each team; Contify also provided training for 15 users and round-the-clock customer success. The result was automated sourcing from hundreds of sources, replacement of hours-long manual searches with curated daily briefs, faster cross-functional decision-making and a clear competitive edge — outcomes enabled and sustained by Contify’s platform and support.