Case Study: a global telecom company accelerates digital transformation with Contify

How a Leading Telecom Company Leverages Contify Market Intelligence Platform to Drive their Digital Transformation Initiative

a leading telecom company was struggling to support its digital transformation initiative with timely market and competitive intelligence. Its intelligence was scattered across multiple systems and geographies, paid research reports were hard to search and use, and teams lacked a common taxonomy and a centralized repository to track competitors, industry segments, and strategic topics.

Contify implemented a customized market and competitive intelligence platform with centralized sourcing, integrated paid research content, a tailored taxonomy, and interactive dashboards for news, trends, maps, word clouds, and competitive analysis. With Contify, the company created a single intelligence library, reduced duplicate work across departments, and saved 60 hours per month on manual intelligence collection, helping speed decision-making by 2.5x and improve efficiency by 100%.