Case Study: Global Fortune 500 company achieves a 40% reduction in account churn and a 20% increase in sales pipeline with Contify

How a Leading MNC Leverages Account Intelligence to Track the Business Impact of Pandemic Across Its Accounts

Global Fortune 500 Company, a US-based multinational with 100,000+ employees, needed to understand the business impact of COVID-19 across key accounts and industries but was hampered by labor-intensive, manual research and fragmented data. To automate account tracking of strategic, negative and regulatory signals, executive commentary and industry news, the company engaged Contify’s market/account intelligence platform.

Contify implemented a customized account intelligence solution—signal categorization aligned to the company’s taxonomy, multi-source ingestion (news, company sites, regulators, social), dedicated newsfeed views, executive dashboards and an Enterprise API for analytics—providing a centralized, real-time view of account health. As a result, Contify helped the Global Fortune 500 Company reduce turnaround time by 65%, cut account churn by 40% (from 25% to 15%), and increase the sales pipeline by 20%.