Case Study: Leading Competitive Intelligence Research Company achieves 2x faster decision‑making and 30% reduction in manual research with Contify

How a Leading Competitive Intelligence Research Company Transformed the Strategic Decision-Making Process for its Pharma Clients

Leading Competitive Intelligence Research Company, a US‑based firm with 15 years’ experience providing competitive intelligence to pharmaceutical and medical device clients, faced an inefficient, manual process for tracking a US pharma client’s competitors. The client required continuous monitoring of regulatory databases (US and country‑wise in Europe), earnings‑call coverage, news and instant alerts with implications for their portfolio. To meet these needs, the company selected Contify’s AI‑enabled market and competitive intelligence solution.

Contify implemented a customized AI platform and managed‑services workflow—creating competitor profiles, tailoring noise‑filtering and ML models, monitoring country‑level regulatory sites, covering live earnings calls and conferences, and delivering a dedicated daily/weekly intelligence newsfeed with analysis. The Contify solution delivered real‑time, actionable insights that cut manual research time by 30%, enabled 2x faster decision making and supported an estimated 20% accelerated business growth for the client.