Case Study: a multinational information technology company saves 12 hours a week with Contify competitive intelligence

How a Global Leader in IT and Consulting Services Leverages Contify to Drive their Marketing Decisions

A multinational information technology company with over 200,000 employees was facing challenges in the highly competitive IT services landscape. The marketing team needed to track competitors' content strategies and marketing activities to inform their own strategy but found it impossible to do so manually. The volume of data was overwhelming, and they struggled to quantify the qualitative information for analysis. To solve this, they turned to Contify's market and competitive intelligence platform.

Contify configured a customized solution that automatically tracked and analyzed competitors' content, such as case studies, blogs, and webinars, from a wide range of sources. The platform provided intuitive dashboards with visualizations like word clouds and trend graphs, offering clear insights into competitors' strategies. The Contify solution saved the marketing team 12 hours per week in manual research, improved their efficiency by 100%, and enabled twice as fast decision-making, allowing them to build a more proactive and informed marketing strategy.