Case Study: Global Insurance Company saves 150 man‑hours/month and automates market and competitive intelligence with Contify

How a Global Insurer Leverages Contify to Automate Its Market and Competitive Intelligence Across Lines of Insurance

Global Insurance Company, a global insurer operating in 50+ countries with 100,000+ employees, faced a fragmented, manual approach to market and competitive intelligence: teams sifted through 20–25k articles monthly, relied on Google Alerts and static newsletters that lacked regional depth, and found existing tools delivered irrelevant results. The insurer needed an automated, centralized solution to monitor the competitive landscape and emerging markets across multiple lines (Property, Life, Casualty, Specialty, etc.).

Contify configured a customized, AI‑enabled market intelligence platform—curating sources, building custom taxonomy and newsletter identifiers, and delivering a centralized portal with dashboards, automated alerts and white‑labeled newsletters. As a result, Contify enabled an 80% reduction in research time (saving ~150 man‑hours/month), doubled decision‑making speed, increased deliverable efficiency by 100% (four newsletters/month), and shortened high‑impact article circulation to within 12 hours.