Case Study: Leading Fintech Company boosts app engagement with Contify News APIs

How a FinTech Unicorn Leverages Contify’s News APIs to Enrich Its Equities Trading App

A leading fintech company in India wanted to enhance its equities trading app with timely, contextual financial news and market intelligence. It needed to track thousands of listed companies, disambiguate similar names, and filter market-moving signals from noise, so it chose Contify’s News APIs to support in-app news and insights for investors.

Contify customized its News APIs by curating editorially selected sources, adding more than 300 custom sources, and delivering near real-time, context-tagged updates through API integration. The result was a stronger in-app experience with holistic coverage of stocks, IPOs, and mutual funds, along with a 33% increase in web traffic and a 2x improvement in average session length.