Case Study: a leading data center services provider drives expansion strategy with Contify market and competitive intelligence

How a Data Center Services Provider Leverages Contify’s Market & Competitive Intelligence Solution to Drive Its Expansion Strategy

A leading data center services provider in Europe needed timely, actionable market and competitive intelligence to keep up with rapid industry change, growing cloud adoption, and rising demand from executives and functional teams. Its market and competitive intelligence team was spending too much time on manual research and report production, which made it difficult to deliver insights regularly or activate them quickly.

Contify implemented a customized market and competitive intelligence solution, including source and keyword enhancements, noise reduction, and analyst-produced market intelligence reports through its Newsletter Manager. Contify also took over five recurring reports, saving the client more than 100 hours per month, increasing intelligence consumption by 25%, and helping enable decision-making that was about 2x faster.