Case Study: Big 4 Accounting Company achieves automated, scalable Market Intelligence across APAC with Contify

How a Big 4 accounting firm set up its Market Intelligence program using Contify

Big 4 Accounting Company faced major industry disruption—mandatory auditor rotation and expansion into new service lines—so its Asia Pacific offices needed a scalable, standardized Market Intelligence program to track competitors, customers and industries. Market and competitor intelligence was previously ad hoc across offices, so the Sr. Manager of Strategic Projects engaged Contify’s market intelligence platform to centralize and streamline MI/CI processes across the firm.

Contify configured its platform to track competitors, industries and key accounts (including social media, company sites and regulatory sources), built a custom taxonomy, delivered localized intelligence for Japan and China, and created 208 custom newsletters sent daily to 500+ users across eight APAC countries. The program now tracks 128 competitors, delivers 95% actionable intelligence, achieved 100% automation of competitor/industry/customer tracking, and gave the Big 4 Accounting Company a centralized, measurable MI capability to outcompete and out‑manoeuvre rivals.