Case Study: Strategy Consulting Firm cuts manual research by 30% and delivers strategic updates 2.8x faster with Contify

Helping a Strategy Consulting leverage Market Intelligence to Monitor their PE Clients’ Portfolio Companies

Strategy Consulting Company, a global strategy consulting giant with a 2,500‑person private equity practice advising 20 PE clients with 1,800+ portfolio companies, needed to continuously monitor the digital footprint of those companies for signals (M&A, IPOs, partnerships, expansion, etc.) that could trigger consulting opportunities. The firm sought a solution beyond media coverage to aggregate and categorize updates by geography and account into daily intelligence newsletters; manual monitoring of this scale was impractical. Contify was engaged to provide the market intelligence capability (including its monitoring system and SmartTranslate for non‑English sources).

Contify configured a comprehensive monitoring system to track websites, press releases, social media, subscription databases and regulatory portals, tagging signals by opportunity type and project stage and delivering account- and region-specific intelligence reports that matched the firm’s editorial guidelines. After a three‑month pilot and full rollout across all 20 PE accounts within six months, Contify helped the firm reduce daily manual research by 30%, deliver strategic updates 2.8x faster and realize an 18% uplift in potential business value—enabling business development teams to act and close deals more quickly.