Case Study: a global veterinary diagnostics leader automates competitive intelligence with Contify

Global Veterinary Diagnostics Leader scales competitive intelligence to 450+ stakeholders with Contify

The customer, a global veterinary diagnostics leader, struggled with inefficient manual processes for tracking over 200 competitors and emerging markets. A single strategist spent excessive time gathering intelligence from fragmented sources to create a monthly newsletter for 450+ stakeholders, leaving critical gaps in coverage, especially for non-English and small emerging players. To address this, they implemented Contify's Market & Competitive Intelligence (M&CI) platform.

Contify automated the intelligence gathering with configurable taxonomies and multilingual coverage, consolidating insights into automated newsletters, dashboards, and dynamic competitor profiles. This solution eliminated manual work, scaled the delivery of insights to all stakeholders, and freed the strategy team to focus on high-value analysis. The measurable impact included expanded global visibility into emerging competitors and a significant increase in strategist productivity.