Case Study: a global pharma company strengthens product strategy with Contify

Global Pharma Company reduces turnaround time 2.5x with Contify

The customer, a global pharma company, faced significant challenges in manually tracking competitors' negative events, such as product recalls and halted clinical trials. This process was time-consuming, inconsistent, and led to missed critical updates. To address this, they sought an automated solution and chose Contify's market and competitive intelligence platform.

Contify implemented a bespoke solution featuring a custom taxonomy, curated newsfeeds, and integration with Slack for real-time alerts. This provided the company with comprehensive, real-time tracking of adverse competitor events. As a result, the client reduced its reporting turnaround time by 2.5 times, gained a stronger competitive advantage, and enabled quicker, more informed decision-making across its teams.

Global Pharma Company