Case Study: a global insurer saves 150+ analyst hours monthly with Contify’s AI-powered market intelligence platform

Global Insurer saves 150+ analyst hours a month with Contify

A major global insurer faced significant challenges in managing its market and competitive intelligence process. The company's marketing team was spending an excessive amount of time manually scavenging through thousands of articles to track competitors and emerging markets, using inefficient methods like Google Alerts and plain document newsletters. Dissatisfied with other solutions, they sought an automated platform from vendor Contify to monitor the global insurance landscape and specific target markets efficiently.

Contify implemented its AI-enabled market intelligence platform, which included a centralized system for information sourcing, a customized taxonomy, and automated newsletter management. This solution saved the insurer's analysts 150 man-hours per month, an 80% reduction in manual research time. It also enabled the team to double its newsletter output and share critical insights with leadership within 12 hours of publication, dramatically improving efficiency and decision-making speed.