Case Study: a global fintech major boosts user engagement with Contify News APIs

Global Fintech Major doubles average session length with Contify

The customer, a global fintech major, offered a transactional payments app and sought to boost user engagement by providing personalized, contextual news updates. Their challenge was to find a News API from a vendor like Contify that could deliver a real-time feed of highly relevant content from a wide range of sources without inundating users with generic news.

Contify implemented a solution that delivered news on niche topics like RegTech and cryptocurrency, sourced from global and regional media. The solution included time-zone specific alerts via webhooks and leveraged imagery to improve engagement. This resulted in a 32% reduction in session intervals and a 2x increase in average session length for the customer, with over 100 new updates delivered hourly.