Case Study: a Fortune Global 500 company reduces churn and boosts pipeline with Contify Market Intelligence

Fortune Global 500 Company cuts churn by 40% with Contify

A Fortune Global 500 company in the IT and strategy consulting sector faced the challenge of tracking the pandemic's impact on its key accounts. Manually collating information from various sources was inefficient and prone to errors. To improve its account intelligence process, the company turned to Contify's market intelligence platform to automate the tracking of negative news and strategic market signals.

Contify implemented a customized solution that categorized relevant business signals, sourced information from targeted websites, and provided dedicated newsfeeds and dashboards for different teams. By using Contify, the company reduced its account churn rate by 40% and increased its sales pipeline size by 20%. The turnaround time for receiving critical information was also reduced by 65%, enabling more proactive account management.