Case Study: a Fortune 500 IT major boosts SDR engagement with Contify account intelligence

Fortune 500 IT Major boosts SDR engagement by 90% with Contify

A Fortune 500 IT services firm was struggling to effectively engage its 550 US-based healthcare accounts. Its sales team of 63 SDRs and account executives had attempted to use Google Alerts for tracking key accounts to spark contextual conversations, but the tool delivered too much irrelevant information. They approached Contify to explore a solution for curated account intelligence on their targets, which included payers, hospital chains, and MCOs.

Contify implemented its Market Intelligence platform, configured to track both accounts and contacts with daily email alerts. The solution delivered intelligence on leadership changes, product launches, and social media updates from key decision-makers, which was integrated directly into the client's Salesforce CRM. As a result, 90% of the sales team found the sales triggers relevant, enabling them to regularly find new opportunities to engage with their prospects.