Case Study: a Fortune 500 conglomerate centralizes competitive intelligence with Contify

Fortune 500 Conglomerate cuts competitive intelligence research time with Contify

A Fortune 500 conglomerate's B2B fuel and mobility division faced the challenge of having no formal competitive intelligence process. They relied on manual, scattered information gathering that was overwhelmed by B2C noise, making it difficult to track competitor product launches, website changes, and marketing campaigns. The company needed a centralized way to get clean, B2B-focused insights to support faster decision-making.

Contify implemented its Market & Competitive Intelligence platform, which provided a curated B2B intelligence feed, automated website change monitoring, and AI-generated summaries. This solution transformed the company's intelligence workflow, resulting in faster insight generation, reduced manual effort, and higher quality, data-backed decisions across strategy, marketing, and product teams. Contify delivered a structured, automated program that replaced their fragmented research process.