Case Study: a popular fintech unicorn boosts in-app market news and engagement with Contify News APIs

FinTech Unicorn boosts app usage 33% with Contify

A popular fintech unicorn sought to enrich its equities trading app with high-quality financial market news and data to empower its users. The key challenges were tracking strategic updates on thousands of listed companies, filtering market-moving signals from noise, and accurately disambiguating between similarly named entities. After failed in-house attempts and evaluating other News APIs designed for marketing, the company selected Contify's News APIs to meet its specific needs for investor-grade intelligence.

Contify implemented a customized solution by integrating over 300 custom and editorially selected news sources to provide near real-time, contextually relevant updates. These curated financial market signals were delivered directly into the fintech app via Contify's APIs. The integration resulted in a substantially enhanced user experience, leading to a 33% increase in web traffic and a 2x extension in the average session length on the platform.