Case Study: DemandFarm achieves real-time sales triggers and account engagement with Contify News API

DemandFarm boosts account engagement with Contify and 95% sales-trigger tagging accuracy

DemandFarm, a Key Account Management software company, faced the challenge of providing its enterprise users with timely news and updates on their key accounts to enable more personalized and effective engagement. To address this, they approached vendor Contify for a solution, seeking to integrate company news into their platform using Contify's News APIs.

Contify implemented its News API solution, which provided exhaustive sourcing from over 200,000 sources and customized processing to filter out irrelevant marketing content. The result was the successful launch of the DemandFarm Scout feature, which delivers actionable sales triggers with 95% tagging accuracy. This integration generated a significant number of new customer inquiries, which alone were sufficient to justify the investment in Contify's service.

DemandFarm