Case Study: Global Largest mVAS Solutions Provider Company achieves personalized, real-time market intelligence and increased sales adoption with Contify

Delivering Personalised Market Intelligence to One of the World’s Largest mVAS Solutions Provider

Global Largest mVAS Solutions Provider Company turned to Contify after its manually compiled weekly Google Alerts newsletter failed to engage geographically- and solution‑organized sales teams. The core challenge was delivering timely, relevant market and competitive intelligence across seven solution lines and multiple regions; a single weekly email was too broad and too late, and the team needed personalized, daily updates and real‑time alerts delivered inside existing workflows.

Contify implemented a targeted solution using Contify’s News Feed APIs: a custom taxonomy to tag updates by competitor, customer, industry, solution and territory; custom sourcing of 100 customers and 19 competitors plus industry sources; and rules and ML models to track 40 industry topics. The intelligence was integrated into the client’s sales enablement app as personalized daily feeds and real‑time notifications. The result: wide adoption by the sales team, morning-ready personalized briefs and real‑time alerts, and 180+ real‑time intelligence notifications sent.