Case Study: a Big 4 accounting firm builds a scalable market intelligence program with Contify

Big 4 Accounting Firm automates competitor tracking 100% with Contify

A Big 4 accounting firm faced the challenge of running a fragmented and manual market intelligence (MI) process across its Asia Pacific offices. This ad-hoc approach, lacking standardization, hampered its ability to track competitors, industry trends, and key accounts effectively amid significant industry changes. Seeking to build a scalable, global intelligence program, the firm turned to Contify and its market intelligence platform.

Contify implemented a customized solution that automated the tracking of 128 competitors and relevant industries. The platform organized intelligence by service lines and delivered it through 208 custom newsletters to over 500 users, including regional intelligence in local languages. This resulted in the complete automation of competitor, customer, and industry tracking, enabling the firm to launch a standardized and scalable MI program across eight countries.

Big 4 Accounting Firm