Case Study: a B2B professional services firm boosts sales pipeline 1.2x with Contify account intelligence

B2B Professional Services Firm grows sales pipeline 1.2x with Contify

A B2B professional services firm was facing challenges in tracking its key accounts to identify new business opportunities. Their manual process of monitoring news and strategic updates was labor-intensive, prone to errors, and inefficient. They sought a technology-driven account intelligence solution from Contify to automate this tracking, create a centralized repository of information, and save their analysts significant research time.

Contify implemented its AI-enabled market intelligence platform, customized to the firm's specific needs. The solution filtered out irrelevant noise and delivered precise, actionable sales triggers. This allowed the firm to improve client engagement and identify new opportunities swiftly. As a result, the firm achieved a 1.2x increase in its sales pipeline size and reduced its response cycle time by 30%, while also saving over 12 hours of analyst time per week.