Case Study: a major mVAS provider achieves personalized real-time sales intelligence with Contify’s News API

a major mVAS provider delivers personalized sales intelligence with Contify, sending 180+ real-time alerts

One of the world's largest mobile-VAS providers faced a challenge in keeping its global sales team informed with relevant market and competitive intelligence. Their manually compiled weekly newsletter, built from Google Alerts, was not adopted by the sales team because it was impersonal, not timely, and difficult to parse. The marketing team needed to find a way to deliver personalized, real-time intelligence aligned with each salesperson's specific geography, industry, and solution. They reached out to Contify to build an automated solution using its News APIs.

Contify implemented a solution by creating a custom taxonomy and sourcing rules to track specific competitors, customers, and industry topics. This intelligence was then integrated directly into the client's existing sales enablement app using Contify's News Feed APIs, providing each salesperson with a personalized feed. The result was widespread adoption by the sales team, who now consume daily intelligence and real-time notifications, with over 180 real-time intelligence notifications being sent.