Case Study: a leading US-based medtech company achieves strategic growth with Contify

a leading US-based medtech company cuts manual monitoring by 65% with Contify

The customer, a leading US-based medtech company, faced significant challenges due to fragmented market and competitive intelligence. Their reactive approach, blind spots in competitor moves, and cross-functional misalignment were causing them to miss opportunities. To overcome this, they deployed Contify's Market & Competitive Intelligence platform.

Contify provided a comprehensive solution with a customized taxonomy and automated monitoring of regulatory, customer, and competitor signals. This resulted in a 65% reduction in manual monitoring efforts and allowed for the early identification of over 20 competitor device filings months in advance. The use of Contify enabled the company to mitigate revenue risk and achieve better cross-functional alignment, shifting from reactive monitoring to proactive strategy execution.