Case Study: a global IT and consulting services company boosts competitor content intelligence with Contify

a global IT and consulting services company saves 12 hours a week tracking competitors with Contify

A global IT and consulting services company faced significant challenges in tracking its competitors' marketing strategies. Manually collating qualitative data from a vast digital landscape was inefficient and time-consuming, preventing them from gaining actionable insights and forcing them into a reactive market position. To build a forward marketing strategy, they needed an automated solution and selected Contify's market and competitive intelligence platform.

Contify implemented a customized solution that automatically tracked and analyzed competitors' content, including blogs, case studies, and webinars. The platform provided intuitive dashboards for visual trend analysis, keyword tracking, and activity comparison. This solution saved the company 12 hours per week in manual research, improved operational efficiency by 100%, and enabled faster, data-driven marketing decisions that capitalized on new opportunities.