Case Study: Profit Velocity Achieves 50 MQLs Per Month with ContextWest's B2B Lead Generation and Website Redesign

Profit Velocity grows site traffic 500% in year one with ContextWest

Profit Velocity, a company offering profit analytics software, faced the challenge of promoting its breakthrough product to private equity investors and manufacturing CFOs. They needed a new website and an online campaign to effectively reach this audience and enlisted the B2B marketing agency ContextWest to achieve this.

ContextWest implemented a comprehensive solution that positioned Profit Velocity as a challenger brand. This included launching a new website, running a lead generation campaign using content marketing and digital ads, and creating interactive tools like the 'Profit Maximizer' application. The results were significant, with ContextWest delivering 50 marketing qualified leads per month, a 500% annual increase in site traffic, a 230% annual increase in conversions, and a click-through rate 2.5 times the industry average.

Profit Velocity