Case Study: Visit Worcestershire boosts tourism awareness with AdSmart from Sky by Conteur

Visit Worcestershire delivers two AdSmart TV ads in three days with Conteur

Visit Worcestershire aimed to promote the county as a tourism destination for couples by creating three targeted television commercials. Their challenge was to produce different content to appeal to specific demographics while managing the complexities of TV ad production. The vendor, Conteur, utilized the AdSmart from Sky service to address this need.

Conteur developed and produced two targeted commercials for different age groups, managing the entire project from pre to post-production. To maximize the client's budget, they efficiently filmed overlapping scenes. The successful ads were delivered ahead of the summer season to build awareness. Following the positive reception, Conteur continues its partnership with Visit Worcestershire on further projects.

Visit Worcestershire