Case Study: Foster Care Associates recruits more foster carers with award-winning TV advertising from Conteur

Foster Care Associates wins gold with Conteur for a 30-second AdSmart TV ad

Foster Care Associates (FCA), a large UK foster care agency, faced the challenge of recruiting more foster parents and raising awareness for vulnerable children. They engaged the vendor Conteur to produce a targeted television commercial using their content creation and video production services.

Conteur developed an award-winning 30-second TV ad with the tagline "Just Foster," focusing on the transformative impact foster parents have on children's lives. The solution successfully won gold at The Drum Roses Awards for Best Commercial produced under £20,000. The ad continues to be used by FCA on their website, YouTube, and social media channels over a year later, helping them effectively tell their story and recruit carers.

Foster Care Associates (fca)