Case Study: Sky Italy achieves faster omnichannel digital growth with Contentstack

Sky Italy delivers next-level omnichannel digital experiences with Contentstack

Sky Italia, part of Sky Group, needed a faster, more flexible way to manage its legacy HTML website and support digital growth across web and mobile. With heavy dependence on developers and slow page launches, the company struggled to keep up with daily content changes, direct subscriptions, and a mobile-first customer experience.

Sky chose Contentstack’s headless CMS to power its website content and e-commerce functionality, creating a single content repository for web and mobile. With Contentstack, Sky Italy made modular updates quickly, improved cross-channel consistency, and supported continuous optimization, resulting in 500 creative changes per year, 80% of traffic and 70% of sales coming through mobile, and a more efficient, scalable digital operation.

Sky

Lorenzo Bellucco

Head of Digital