Case Study: RSA Insurance achieves content agility and brand consistency with Contentstack

RSA Insurance empowers content editors, achieves content agility and brand consistency with Contentstack

RSA Insurance, a multinational general insurer serving more than 9 million customers across 140 countries, needed to modernize its digital experience and content operations. Before working with Contentstack, content updates were handled by third-party suppliers on fixed release cycles, making changes slow, inconsistent, and difficult to control. The company wanted a headless CMS that would let internal teams manage content faster, reuse content across sites, and reduce the risk of errors.

Contentstack provided RSA Insurance with a headless CMS to power its regional websites, quote-and-buy journeys, and dynamic content using reusable content types, page templates, governance controls, and versioning. With Contentstack, RSA gained tighter control over publishing, improved brand consistency, and faster time to publish on its own schedule. The shift also improved site performance and boosted engagement and trust, while enabling personalization and A/B testing without third-party support.

RSA Insurance

Kerri Thomas

Content Workflow Manager