Case Study: Pirelli migrates 218 websites in 10 months with Contentstack

Pirelli migrates 218 websites in 10 months with Contentstack

Pirelli, the global tire manufacturer, needed to replace an end-of-life legacy CMS that was slowing content publishing, driving up operating costs, and limiting scalability across 150 regions and more than 200 websites. To address these challenges, Pirelli turned to Contentstack’s headless CMS to support a more flexible, composable digital architecture.

With Contentstack, Pirelli migrated 218 websites in just 10 months using webhooks, Backend for Frontend (BFF) architecture, modular blocks, and JSON imports to streamline rollout. The result was a 75% faster one-shot publishing process, 55% greater editing efficiency, and lower operating costs through reduced licensing and less reliance on third parties.

Pirelli

Viola Viganotti

Digital Customer Experience Manager