Case Study: PhotoBox achieves streamlined content publishing and 50% faster page loads with Contentstack

Photobox streamlines content management with an API-first CMS

PhotoBox, Europe’s leading ecommerce business for personalized photo gifts, was hampered by an unstable in‑house legacy CMS and a brittle off‑the‑shelf solution that made scheduling unreliable and structural changes slow. To move quickly before the holiday rush, PhotoBox chose Contentstack’s API‑first headless CMS to provide an intuitive, scalable platform that both content and technical teams could use effectively.

Contentstack delivered a headless CMS with powerful APIs and a smooth UI, enabling nontechnical editors and developers to work independently and build a POC in days. The migration using Contentstack cut page load times by 50%, delivered 50% more features per sprint, saved 300+ development hours, improved customer retention, and increased overall agility for future channels.

PhotoBox

Taher Khaliq

Director of Ecommerce Platforms