Case Study: Oetiker achieves faster multilingual content management with Contentstack

Oetiker powers global, multilingual digital experiences with Contentstack

Oetiker Group, a global manufacturer serving customers across 31 regions and 10 languages, was struggling with a legacy CMS that made publishing multilingual content slow, manual, and dependent on a single stakeholder. Oetiker turned to Contentstack and its headless CMS to reduce lead times and make it easier for teams to manage content across languages and locales.

With Contentstack, Oetiker completed its migration in six months and now uses built-in localization tools, templates, and the CDN image API to manage and replicate content across 13–15 languages with far less manual effort. The result has been faster launches, easier content management, more independent contribution from internal teams, improved analytics, and the ability to shift budget from maintenance to innovation.

Oetiker Group

Matthew Madill

Director of Web Development