Case Study: MTR Corporation achieves a unified transit-and-retail lifestyle app and scalable omnichannel content for millions with Contentstack

MTR delivers rail riders an enhanced omnichannel experience

MTR Corporation, which runs Hong Kong’s rail network and a large portfolio of shopping malls, needed to unify the experience for millions of daily passengers and mall shoppers. Facing separate loyalty programs (MTR Club and MTR Malls) and multiple CMS platforms, MTR set out to bring transit and retail together in a single app and consolidate rewards into one MTR Points program, choosing Contentstack (Contentstack Headless CMS) as the content management solution.

Using Contentstack alongside Microsoft Azure, MTR delivered a headless, omnichannel content platform that powers the mobile app, website, station kiosks and digital panels. Contentstack’s SaaS scalability supports millions of daily users and can double capacity during peak announcements, enabling faster content updates, unified loyalty experiences, and a shift from a transit app to a lifestyle platform with measurable increases in relevant engagement and omnichannel reach.

MTR Corporation