Case Study: MoneyHero Group achieves faster finance content publishing with Contentstack

MoneyHero Group unlocks finance content publishing agility with Contentstack

MoneyHero Group, a fintech company operating multiple finance comparison websites across Southeast Asia, needed a better way to normalize, update, and maintain a large amount of product data across markets. Using Contentstack’s headless CMS, the team aimed to simplify content management for both technical and non-technical users while improving accuracy, flexibility, and speed to market.

Contentstack helped MoneyHero Group centralize and standardize product data in a general-purpose schema, supported by tools like Branches, Workflows, localization, and SDK-based custom fields. As a result, MoneyHero Group reduced its stacks from 97 to 20, cut new product rollout time by 85% from up to six weeks to under one week, and achieved 90%+ of web pages meeting or exceeding Core Web Vitals targets.

MoneyHero Group

Andrew de Ridder

Head of Application Engineering