Case Study: Mitsubishi Electric accelerates content publishing and localization with Contentstack

Mitsubishi Electric deploys headless CMS across 21 EMEA sites

Mitsubishi Electric, through its Factory Automation EMEA business, needed to migrate from a legacy monolithic CMS and outside suppliers while improving search, bringing website updates in-house, and supporting multiple local markets across 21 EMEA sites. The company wanted a better connection to local sales offices, faster localization, and stronger lead generation, so it turned to Contentstack’s headless content management system.

Contentstack implemented a headless CMS solution with centralized content, local localization capabilities, and integrations to SAP CRM and SAP Commerce Cloud. The result was faster content publishing and translation, empowered local teams, and less reliance on external suppliers, enabling Mitsubishi Electric to run a more agile, locally relevant digital experience across 21 sites.

Mitsubishi Electric

Andrea Intveen

Website Manager, Factory Automation EMEA