Case Study: Miami HEAT achieves realtime personalized fan experiences and cuts development time 50% with Contentstack

Miami Heat delivers real-time personalized digital experiences with a headless CMS

The Miami HEAT needed a more flexible, scalable CMS to replace their costly, hard-to-scale SDL Tridion setup that had become bloated with third‑party add-ons and couldn’t support a mobile-first fan experience. To solve these challenges the HEAT selected Contentstack’s headless CMS to deliver API-driven content and unlock personalized mobile engagement.

Contentstack implemented a headless CMS powering the HEAT’s mobile app and personalized messaging, which cut developer time and costs by roughly 50%, increased internal adoption by over 30%, and drove a 200% increase in app traffic and active users. Contentstack also enabled 24/7 realtime content delivery, helped produce an almost 100% influenced app open rate on a targeted campaign that boosted retail sales, and gave the organization better BI with dozens of users monitoring hundreds of dashboards.

Miami HEAT

Matthew Jafarian

Vice President, Digital Strategy & Innovation