Case Study: Leesa boosts organic traffic and personalization with Contentstack

Leesa drives organic traffic, efficiency and personalization using Contentstack

Leesa, a retail and e-commerce mattress company, wanted more freedom to create content, improve SEO, and speed up its site, but Shopify’s built-in CMS workflows made publishing slow, inflexible, and developer-dependent. As a result, article traffic was lower than expected and the site’s onload time was around six seconds.

Contentstack implemented a headless CMS solution integrated with Shopify, giving Leesa a faster, more flexible content workflow and tools for personalization. With Contentstack, Leesa launched a new headless architecture in one month and a redesigned site in five months, cut onload time to under one second, reduced development resources and feature release time by more than 50%, and increased organic article traffic by 30x.

Leesa

Richard Bilton

Director of Technology