Case Study: Land O’Lakes boosts conversion by 38% with Contentstack Lytics CDP

Land O’Lakes boosts conversion rate by 38% with Lytics CDP personalization

Land O’Lakes, through its Purina animal nutrition brand, needed a better way to tailor web experiences for a wide range of audiences such as horse owners, dairy farmers, and other livestock buyers. Working with Contentstack’s Lytics CDP, the company aimed to use behavioral data to turn anonymous visitors into identifiable audiences and improve conversions and engagement across its website.

Contentstack’s Lytics real-time CDP enabled Land O’Lakes to build affinity audiences, launch personalized banners and content offers, and trigger exit-intent messaging based on visitor behavior. The results were strong: Purina saw a 29% click-through rate on personalized banners, a 38% free-trial conversion rate among engaged users, and an average 30% conversion rate across offers, while also increasing re-engagement by 3%.

Land O’Lakes

Steve Rude

Optimization Manager, Marketing