Case Study: Icelandair achieves faster integrations and automated workflows with Contentstack

Icelandair improves automation, workflows and localization with Contentstack

Icelandair, the Iceland-based airline, needed a modern, headless CMS to support personalization and omnichannel content after struggling with VYRE Unify and a failing dotCMS implementation that was slow, fragile, and lacked webhook support. After evaluating 15 platforms, the airline selected Contentstack’s headless CMS to replace dotCMS and address issues like long batch publishing times, cumbersome localization workflows, and limited integrations.

Contentstack implemented a fast, white-glove migration and integration approach—getting Icelandair up and running in just 3 weeks—and enabled native localization, automation, and simpler user-role management. As a result, Icelandair saw an 82% reduction in backlog issues week-over-week, a 70% faster translation delivery rate, the ability to manage 12 languages across 16 locales natively (replacing Crowdin), and cut time to push promotions by over 90%, allowing faster publishing and smoother integrations.

Icelandair

Hallur Þór Halldórsson

UX Writer and Content Designer