Case Study: Health Karma achieves scalable, personalized content delivery for virtual care with Contentstack

Health Karma scales up content for virtual healthcare

Health Karma, a fast-growing virtual healthcare startup, faced slow, ticket-based content publishing that cost time and missed opportunities as marketing waited weeks for updates. To scale personalization, speed up content operations, and future-proof its platform, Health Karma adopted Contentstack’s headless CMS to give teams the tools to work more independently and efficiently.

Using Contentstack, Health Karma built a modular content model with reusable templates and content modules so marketers can publish and test variants without developer tickets. The vendor’s platform enabled rapid A/B testing (25 iterations of a campaign page in two weeks), easy Spanish and Creole localization via integrations, and a modular infrastructure that strengthens data security—freeing developers to focus on core engineering while improving speed, personalization, and scalability with Contentstack.

Health Karma

Michael Swartz

President