Case Study: Hairstory achieves marketer autonomy and rapid releases with Contentstack headless CMS

Hairstory Gives Marketers Creative Control with Headless CMS

Hairstory, the hair-care brand behind New Wash, needed a new CMS because their previous system required engineering involvement for even small content changes, limiting marketing agility. They chose Contentstack’s headless CMS to give marketers creative control, improve site speed, and support integrations for both B2C and B2B experiences.

Contentstack delivered a phased headless rollout—starting with the logged-out experience, then checkout, quizzes, blog, logged-in experiences, and a professional site—allowing regional testing and iterative launches. The team moved from adoption in July 2020 to a first release in September 2020 (about two months), and marketers can now launch pages and campaigns in days without developer tickets, reducing engineering load and enabling continuous improvements with a planned full migration by July 2021.

Hairstory

Alanna Gregory

VP Growth + Digital Product