Case Study: Generali Austria achieves omnichannel engagement and content autonomy with Contentstack

Generali Austria fosters omnichannel engagement with Contentstack

Generali Austria, part of the global insurance and asset management group Generali, wanted to improve omnichannel content delivery across web, mobile, and a new employee intranet. Facing bottlenecks in which marketing teams had to rely on IT for every content update, the company turned to Contentstack and its Headless Content Management platform to create a more flexible, connected digital experience.

With Contentstack, Generali Austria implemented a composable architecture with a single content store, API-friendly workflows, and shared publishing capabilities across channels. The result was greater marketing autonomy, easier collaboration, and stronger internal knowledge sharing for 5,000 employees, along with a 15% increase in website engagement and usage.

Generali

Thomas Schiebel

Web Architect